Promotional materials

There are several options for promotional materials varying from the traditional pencils, memory sticks, key chains, and bags to something more unique like colouring book. If bought from normal suppliers, it can be hard to find something which is suitable for user. Ideally, these would be something which work both as attention getter (e.g. useful, fun, or interesting), but at the same time either represent the RI somehow, or have information content. 

Advantages: Synergies with other methods. Often distributed in events and booths. Visibility for the RI and its brand.

Challenges: Difficulty of reaching new user groups (interest of taking the material). Design and choosing the product is crucial; as is the way they are distributed. There can also be limited information content. 

Resources:Cost are from visual planning, providing content and printing. Often external companies have planed the RI’s promotion materials. 

Recommendation: Be creative.