Return to ENVRI Community Home
페이지 이력
...
Recommendation:Joint booths together with other RIs to lower the cost and need of man bower and to increase the visibility. Train the booth personals on the subject so that they deliver consistent message and they know how to take the best out of the booth materials (promotional materials, tablets and screens). Use creativeness in planning the booth, what could be done differently, how to take advance of technology, what would be the trick ior hot topic to get participants attention. Develop a strategy for approaching user communities (see examples boxed).
EURO-Ago had a small booth in EOOS Conference 2018 “Evolving the European Ocean Observing System - Connecting communities for end-to-end solutions”, held in November 2018 in Brussels, Belgium. The event was organized by EMODnet, European Marine Board and EuroGOOS Secretariats in close collaboration with wider stakeholder community and with financial support from the European Commission. It brought together the full breadth of ocean observing stakeholder from the scientific community, public authorities, industry and civil society. Euro-Argo had their 2 m-height demonstration float to attract people to start conversation with them and they had printed materials to be handed out in the booth.
|
|---|
BOOTH in ICRI 2016. COOP+ was present in a joint booth in International Community for Research Infrastructures (ICRI2016) conference in Cape Town, South Africa in October 2016. The joint booth of COOP+ and ENVRIplus was next to the ICOS booth. Roughly 50 visitors visited there during 1,5 days. In general, the amount of visitors by the booth was limited, which indicates that booths are more appropriate dissemination method in scientific conferences than in global level decision makers and global RI representatives. However, just counting the number of visitors can be misleading metric on determining the success of a booth. |
|---|
ENVRI Booths. ENVRI community has organized several joint community booths at different conferences, with EGU being on the top when it comes to organizational efforts and resources. In 2018, 20 RIs have participated in the joint booth at EGU. Even though the total costs were high (16 000 €), the cost per RI were actually quite minor considering the visibility they gained. The EGU booth was well-located combination of two booths with a total size of 18 square metres, which gives a space that would not be affordable by a single RI. One speciality in ENVRI booths are so called lunch-talks organized around different grand challenges (e.g air quality - Atmospheric RIs, food security - Ecosystem/Biodiversity RIs, etc.). These lunch-talks offered RIs a great opportunity to present their mission, data and services, in addition to gain more visibility.
Tablets were also tested in COOP+ participating booths as a visual and information aid. They can be used to show the booth visitors presentations (e.g. via Prezi) containing so information about all the participating RIs, reducing the need of paper material. ENVRI community has found that showing the information on iPads is more cost effective and often better received than renting the screens from the local organizers. The iPads used in the booth at EGU 2018 were later reused again in the booth at GEO week 2018.  | ENVRI and COOP+ booths have also shown the importance of proper booth-strategy. Combining together different communication and dissemination methods together in a booth increase the impact significantly. For example, the EGU booths were typically connected (and advertised in the booth) with additional Townhall meetings and side events, organised conference sessions with invited talks, and |
|---|
specialised booth material (videos, brochures, leaflets about |
|---|
Townhall meetings, etc.). A part of a successful booth strategy includes also the way to approach conference participants. Thinking about how to use booth material can be useful, as passively sitting in the booth is not typically most effective method. In the ENVRI Booth, the use of ENVRI coloring book (see printed material section) was used as the initiator for conversation, leading to discussion on potential use of RIs. In addition, screens playing the videos of different RIs were rented. Different visual elements, together with the iPads, screens and lunch-time talks made the booth a lively place.
|
|---|
ENVRI Booths. ENVRI community has organized several joint community booths at different conferences, with EGU being on the top when it comes to organizational efforts and resources. In 2018, 20 RIs have participated in the joint booth at EGU. Even though the total costs were high (16 000 €), the cost per RI were actually quite minor considering the visibility they gained. The EGU booth was well-located combination of two booths with a total size of 18 square metres, which gives a space that would not be affordable by a single RI. One speciality in ENVRI booths are so called lunch-talks organized around different grand challenges (e.g air quality - Atmospheric RIs, food security - Ecosystem/Biodiversity RIs, etc.). These lunch-talks offered RIs a great opportunity to present their mission, data and services, in addition to gain more visibility.
Tablets were also tested in COOP+ participating booths as a visual and information aid. They can be used to show the booth visitors presentations (e.g. via Prezi) containing so information about all the participating RIs, reducing the need of paper material. ENVRI community has found that showing the information on iPads is more cost effective and often better received than renting the screens from the local organizers. The iPads used in the booth at EGU 2018 were later reused again in the booth at GEO week 2018.
ENVRI and COOP+ booths have also shown the importance of proper booth-strategy. Combining together different communication and dissemination methods together in a booth increase the impact significantly. For example, the EGU booths were typically connected (and advertised in the booth) with additional Townhall meetings and side events, organised conference sessions with invited talks, and specialized booth material (videos, brochures, leaflets about townhall meetings, etc).
A part of a successful booth strategy includes also the way to approach conference participants. Thinking about how to use booth material can be useful, as passively sitting in the booth is not typically most effective method. In the ENVRI Booth , the use of ENVRI coloring book (see printed material section) was used as the initiator for conversation, leading to discussion on potential use of RIs.
In addition, screens playing the videos of different RIs were rented. Different visual elements, together with the iPads, screens and lunch-time talks made the booth a lively place.
Cost considerations for booth can be reduced by planning. The ENVRIplus project (together with ICOS) also purchased a set of 8 cardboard chairs. The costs were smaller than those for renting the booth furniture from the local company and they can be re-used in future. Transporting this foldable furniture is very simple.
|
|---|
개요
내용 도구