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Recommendations: Good ways to engage news agencies must be developed. Using the science problem first could be one way, another would e.g. be using technology as the main concept for a story. Need to build storylines together with reporters.
In the COP meetings, which have recently been held in Paris, France (COP21) and in Marrakech, Morocco (COP 22), several ESFRIs were present, including ICOS and ACTRIS, and at the same time several global media rooms were present. Naturally the travel expenses need to be covered, but on the other hand if the RIs are present anyway, this can provide useful route to reach global news agencies and furthermore citizens. During COOP+ project we noticed that it was more challenging than we thought to find a good freelancer from Finland to write a story for us. We contacted few journalists and magazines without response. It seems that the most popular freelance journalist writing to the magazines do not publicly share their contact information and it is hard to contact them. The exercise that COOP+ is conducting to describe global challenges under the point of view of RIs could be appealing for global news agencies. Once we have published the special issue, we will prepare a press kit to outreach the obtained results. |
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