| market Tip 1: Choose a date that works for your audience: Tuesdays and Thursdays make for good meeting days, avoid holidays and Fridays. Don’t compete with similar events. Send out save the dates early. Build your schedule/agenda early and communicate it to your audience Tip 2: Write an attractive and convincing message. Consider who are your main targets audience (industry, senior, academic, PhD/PostDoc), write a message that attractive (one-lines, joke, visual), and convincing ("what is in it for me", well know/respected trainers, quotes from participants, 'bring your own data/use cases/work')
Tip 3: Promotion time: 3 weeks in advance for webinars -- people get next two-week calendar full. But don’t be too early either -- people will forget. Send Reminder one-week, then 1-day before. For face-to-face events, at least 4 months in advance for small to medium size events. Tip 4: Promote via right communication channels. Ask your joint organisers, your speakers, attendees, partner project or organisations for help with the promotion. Promote at conferences, mailing list; Use flyers, posters, etc. Advertise on social mediaand consistently updates with information about your events including registration page. Using google ad (small cost to put your adv at the top), twitter, LinkIn, etc. | 
The following checklist can be used to ensure things are ready for the events: